Legal

Acceptable Use Policy

Last updated: November 2026

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Template outline. Have a UK solicitor draft and review this before launch.

1. Track lawfully

You must only track visitors in accordance with applicable law, including UK GDPR and PECR. You must not use the Service to track individuals without a lawful basis.

2. Do not collect special category data

You must not send special category data (health, religion, ethnicity, political opinions, etc.) to Sitefolio via event properties, custom dimensions or any other mechanism.

3. Do not send personal data in event properties

Event names and properties must not contain personal data such as names, email addresses, phone numbers or any other information that identifies an individual.

4. No API abuse

You must not make API requests at a rate that exceeds the documented limits, attempt to circumvent rate limiting, or use the API to scrape or harvest data.

5. No resale without an agency agreement

You must not resell or sublicense access to the Service to third parties without entering into a Sitefolio agency agreement.

6. Enforcement

We may suspend or terminate accounts that breach this policy, with or without notice depending on severity. We will always try to contact you first for minor or inadvertent breaches.