Website analytics, compared
Every website you run, compared side by side.
One website or a hundred. See visitors, sales, returns and leads in one place, compare sites, channels and periods, and send client-ready reports automatically.
No card needed · Cookieless tracking · UK & EU data hosting
VISITORS · 30D
116,130
+8.4% vs prev 30d
REVENUE
£184,427
+12.1% vs prev 30d
RETURNS RATE
19.5%
-1.2pp vs prev 30d
Visitors — last 12 months
✦ Visitors to the Outlet rose 12% this month, mainly from Organic search.
Trusted by brands, schools and agencies
What it does
Four things, done beautifully.
Folders per organisation
Each business or client gets a folder for its sites, stores and outlets. Teams only see their own.
Compare anything
Compare site with site, or within one site: this month with last year, mobile with desktop, paid with organic.
Sales, returns & leads
Go beyond pageviews. Track orders, online and in-store returns, and B2B enquiries.
Reports that write themselves
Pick the sites and metrics, and the report builds with AI commentary. Schedule it and forget it.
One site or a hundred
Built for single-site businesses too.
Have one website?
From £9 a month. Compare periods, channels, devices, countries and campaigns inside your site, get plain-English insights, and receive a monthly report by email.
Single-site businesses →Run many?
Group them into folders by brand, client or region. Rank them on revenue, conversion or returns, and give each client their own login.
For agencies →Why Sitefolio
What other analytics tools leave out.
Plain-English insights
Sessions dropped 18%, mainly from paid social after your Meta campaign ended. The story, not just the numbers.
Ask in normal language
Which channel brought the most enquiries last month? Get the answer and a chart, instantly.
White-label client reports
Your logo, colours and domain, with AI-drafted commentary, sent automatically on the 1st.
Tracking health checks
Your checkout tag stopped firing. We tell you before the client notices a gap.
Industry benchmarks
Your conversion rate is in the top 25% of UK fashion retailers. Context from anonymised data.
Timeline notes
Mark launches and sales so spikes and drops still make sense months later.
Goals & what-if forecasts
At this rate you'll hit 82% of target. Then model a 20% bigger ad budget.
Digests where you work
Weekly summaries in Slack, Teams, WhatsApp or email. No log-in needed.
Unlimited viewers
Pay for editors only. Share with every client and colleague for free.
Pause, don't cancel
Quiet season? Pause for up to 3 months and keep everything.
No lock-in
Export all your data, any time, in open formats.
Prices on the page
Every plan is priced publicly, including Enterprise. No contact sales games.
What customers say
Kind words, coming soon.
"Add a real quote from a real customer, with permission."
Name · Role, Company
"Add a real quote from a real customer, with permission."
Name · Role, Company
"Add a real quote from a real customer, with permission."
Name · Role, Company
ROI
How many hours would you get back?
Agencies typically spend 2–4 hours a month per client on reporting. See what that adds up to.
10 clients × 3 hours a month →
24 hours
saved every month
Assumes reports take 80% less time. Adjust it for your own numbers.
14 days free · No card needed
See your own sites in a few minutes.
Start a free trial, or click around the live demo first. No sign-up needed.