Willow & Fern UK
E-COMMERCE
Willow & Fern UK
willowandfern.com · Sample data until the snippet reports in
Visitors31,200
▲ 6.4%vs previous 30 days
Pages / visit2.7
▼ 0.4%vs previous 30 days
Bounce rate46.8%
▼ 0.9%vs previous 30 days
Revenue£94,800
▲ 7.3%vs previous 30 days
Conv. rate1.9%
▲ 0.1%vs previous 30 days
Returns rate14.6%
▼ 0.3%vs previous 30 days
Visitors & pageviews
Traffic sources
Organic search34%
Direct22%
Paid search18%
Paid social12%
Organic social8%
Email4%
Referral2%
Weekly sales vs returns
Sales
Returned value
Online returns come from your shop. In-store returns come from your till (POS) integration or a CSV upload.
Return reasons
Wrong size38%
Changed mind24%
Not as described18%
Faulty / damaged12%
Arrived late8%
Top pages
| Page | Visitors | Bounce rate |
|---|---|---|
| /collections/new-in | 8,420 | 38.2% |
| /collections/sale | 6,180 | 42.1% |
| /products/linen-blazer-camel | 4,240 | 28.4% |
| /collections/womenswear | 3,810 | 44.8% |
| /pages/about | 2,140 | 52.3% |
Devices
Mobile58%
Desktop34%
Tablet8%
What changed
Revenue grew 7.3% with a stable returns rate of 14.6%. The site is performing consistently.
✶ Last 30 days